More Trip Ideas
- Travel Itineraries
You might like these trip ideas…
- Whisky & Rocks Farm Loop TourSet in the rolling foothills of the Blue Mountains, the Whisky & Rocks Farm Loop is the perfect way to explore the abundant orchards
- Sip Trip: The Brews BywayThey say the secret’s in the water. Eastern Oregon’s majestic mountains aren’t just there to look pretty, they also provide a unique
- Tractors & Hot Air Balloons: A Visit to the SAGE CenterIt’s no secret that Eastern Oregon has deep agricultural roots. In the spaces between our mighty rivers, pristine forests, and
- Whisky & Rocks Farm Loop Tour
Getting the Word Out ~ 2014 EO Visitors Guide
The 2014 Eastern Oregon Visitors Guide will hit the shelves, digital channels, and social media applications in March. SagaCity Media, the publisher, works closely with Eastern Oregon Visitor Associations staff and local DMOs to bring new stories from throughout the region, along with telling our continuing story in fresh ways.
As might be expected, developing an annual publication of a 60 plus page magazine that first engages the reader, and then moves them to action, is a lengthy process. Throughout the year, EOVA staff is calling for story ideas from around the region ranging from what is new to human interest stories that help share our culture and who we are as east Oregonians. These stories are gathered together and shared with SagaCity Media’s creative team in June of each year. A story line-up is developed and then shared with the primary Destination Marketing Organizations (DMOs) from the 11-county region. After tweaking the recommendations, SagaCity sets out to hire writers for the feature articles, and research information for the entire publication. Ad sales begin in July, conducted by SagaCity Media, and aided by the local DMOs.
Typically, the first draft of copy content is available in mid-October. This is shared with the primarily DMOs who are members of Eastern Oregon Visitors Association. It is their responsibility to fact check and make recommendations. In all cases, the local DMOs are vigilant in getting information correct, along with being engaging and inviting for readers. However, covering an 11-county region that represents over one-third of the state of Oregon is a huge responsibility, and naturally, not every attraction, event, or tourism supplier can be mentioned. This is where it is critical that we have a full and robust content on the Visit Eastern Oregon website.
Here again, EOVA relies on the local DMOs to help us in developing and reviewing the content for the website data base, which is called the ORB. Administered through Travel Oregon, the ORB provides all content for both the Travel Oregon and EOVA websites. Categories include: Events; Lodging; Attractions; Restaurants; Wineries; and Deals. Each fall, Eastern Oregon DMOs are supplied spreadsheets from the ORB showing our extensive list of suppliers in these categories. (Note: The process is happening right now, in December 2013. I encourage you to contact your local DMO to make sure your property or event is listed.)